In a recent NY Times article called "Study of Audiences Cites Diversity" it talks about a new demographic study of Broadway audiences during the 2008-09 season. The average theatergoer had an annual household income of $195,700, and audiences appeared to be more racially diverse. White attendees accounted for 73.7 percent of the audiences, compared with 80.2 percent in 1998-99. The proportions of Hispanics and audience members listing themselves as "other" have grown the largest on Broadway. At the same time, only 2.4 percent of theatergoers on Broadway last season were black, compared with 6.3 percent in the 2007-08 season and 6.7 percent in 2006-07.
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